![]() ![]() ![]() "Why did we join Celonis? Very simple: Together, we can achieve so much more, so much faster," said Rother. Rother said he initially spoke with Celonis co-CEO Alex Rinke about a strategic partnership, but saw the potential for a merger and being part of an execution management movement. Culturally, Celonis and PAF aligned in their mission to democratize process mining. Ultimately, both parties have been working toward the democratization of execution management powered by process mining. ![]() Over time, it became obvious that the combination of Celonis EMS and PAF’s flagship product PAFnow would be a “game changer” and key cog in Celonis’ Execution Management Everywhere strategy, said Nominacher. Nominacher knew Rother from conferences and the process mining community. Celonis was founded in 2011 as the first commercial process mining company. Initially, Rother focused on research and consulting and founded PAF in 2014. “I instantly knew I wanted to be involved with the next big thing,” said Rother. Rother said he started his process mining journey in 2008 when he saw the first prototype from professor and now Celonis Chief Scientist Wil van der Aalst. I caught up with Celonis co-CEO and co-founder Bastian Nominacher and PAF CEO and founder Tobias Rother, to talk about the Execution Management Everywhere strategy behind the acquisition and what it means for customers. This move will make the market-leading capabilities of the Celonis EMS accessible to the Microsoft Community through tight integration with the Microsoft Power Platform. The acquisition means PAF, which infuses Power BI with process mining and artificial intelligence, through its product PAFnow, will be integrated into Celonis' Execution Management System (EMS). Celonis has acquired PAF (Process Analytics Factory), a company that develops process mining software for Microsoft Power BI. ![]()
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